Defence projects aren't won by ads, agencies, or another BD hire

They’re won before the event. By the time the flights are booked, the right meetings are already in the calendar. With the primes, integrators, and EU institutions worth talking to.

Trusted by

Defence projects aren't won by ads, agencies, or another BD hire

They’re won before the event. By the time the flights are booked, the right meetings are already in the calendar. With the primes, integrators, and EU institutions worth talking to.

Trusted by

Defence projects aren't won by ads, agencies, or another BD hire

They’re won before the event. By the time the flights are booked, the right meetings are already in the calendar. With the primes, integrators, and EU institutions worth talking to.

Trusted by

Our latest insights

May 17, 2026

What gets you a second meeting with a prime

Feb 9, 2026

The three reasons generic agencies fail in defence

Dec 15, 2026

The pre-event playbook: senior meetings booked before you arrive

The ceiling
defence consultancies hit

Most defence consultancies grow as far as their senior partners’ networks can take them. When the ceiling arrives, the instinct is to hire another senior BD. Or sponsor a bigger booth. Or hand the problem to a generic marketing agency. None of it reaches the buyers who actually shape the market: primes, integrators, MoDs, EU institutions. Meanwhile, the events keep coming. The budgets keep being spent. And less specialised competitors keep winning the projects you should be winning. The problem isn’t more marketing. It’s marketing built for how defence actually buys.

How we get you
in the rooms that matter

We build account-based campaigns around the EU defence events your buyers attend. In the weeks before the event, we map the contacts inside your target accounts. We qualify them against the published attendee list and open the conversations that turn into booked meetings. On-site, we support your team in the room. After the event, we keep those conversations going. So they don’t go cold the moment everyone’s back in their inbox.

What we bring to the work

Defence ecosystem fluency

  • Working knowledge of EDF, EUDIS, PESCO, and NATO procurement structures
  • Mapping of primes, integrators, and tier-1/2 suppliers across EU member states, by capability area
  • Coverage of the EU defence event calendar: EDF info days, NEDS, NATO Industry Forum, EUDIS pitch days, NATO-Industry Cyber Partnership events, and national-level events
  • Familiarity with how MoDs and EU institutions make decisions, and how that shapes procurement timelines

Account-based campaign execution

  • Target account selection and ICP mapping against your service offering
  • Attendee qualification against your named target accounts, refreshed before each event
  • Outreach across LinkedIn, event apps, and email, timed to the event
  • Senior meeting booking, before and after the event
  • On-site support at the events your team is attending, including same-day handoff between marketing and the partners taking the meetings

Account tracking and review

  • Account-based tracking, structured around your target list
  • Weekly review of each account, anchored to upcoming event dates
  • Dashboard tracking each account from first contact to closed engagement

The ceiling defence consultancies hit

Most defence consultancies grow as far as their senior partners’ networks can take them. When the ceiling arrives, the instinct is to hire another senior BD. Or sponsor a bigger booth. Or hand the problem to a generic marketing agency. None of it reaches the buyers who actually shape the market: primes, integrators, MoDs, EU institutions. Meanwhile, the events keep coming. The budgets keep being spent. And less specialised competitors keep winning the projects you should be winning. The problem isn’t more marketing. It’s marketing built for how defence actually buys.

How we get you in the rooms that matter

We build account-based campaigns around the EU defence events your buyers attend. In the weeks before the event, we map the contacts inside your target accounts. We qualify them against the published attendee list. And we open the conversations that turn into booked meetings. On-site, we support your team in the room. After the event, we keep those conversations going. So they don’t go cold the moment everyone’s back in their inbox.

What we bring to the work

Defence ecosystem fluency

  • Working knowledge of EDF, EUDIS, PESCO, and NATO procurement structures
  • Mapping of primes, integrators, and tier-1/2 suppliers across EU member states, by capability area
  • Coverage of the EU defence event calendar: EDF info days, NEDS, NATO Industry Forum, EUDIS pitch days, NATO-Industry Cyber Partnership events, and national-level events
  • Familiarity with how MoDs and EU institutions make decisions, and how that shapes procurement timelines

Account-based campaign execution

  • Target account selection and ICP mapping against your service offering
  • Attendee qualification against your named target accounts, refreshed before each event
  • Outreach across LinkedIn, event apps, and email, timed to the event
  • Senior meeting booking, before and after the event
  • On-site support at the events your team is attending, including same-day handoff between marketing and the partners taking the meetings

Account tracking and review

  • Account-based tracking, structured around your target list
  • Weekly review of each account, anchored to upcoming event dates
  • Dashboard tracking each account from first contact to closed engagement

About us

About us

Suwemo was founded in 2023. The firm works only with defence. Not defence-and-adjacent. Not defence-when-it-comes-up. Defence. Primes, integrators, MoDs, EU institutions, and the consultancies that serve them.

We don’t work with firms that aren’t yet attending EU defence events. And we don’t work with firms looking for ad campaigns or content production without a target account strategy behind it. We work with defence consultancies who know that growth in this market is won account by account. Event by event.

Suwemo was founded in 2023. The firm works only with defence. Not defence-and-adjacent. Not defence-when-it-comes-up. Defence. Primes, integrators, MoDs, EU institutions, and the consultancies that serve them.

We don’t work with firms that aren’t yet attending EU defence events. And we don’t work with firms looking for ad campaigns or content production without a target account strategy behind it. We work with defence consultancies who know that growth in this market is won account by account. Event by event.

The defence ecosystem doesn't reward the best marketing. It rewards the marketing built for how defence actually buys

The defence ecosystem doesn't reward the best marketing. It rewards the marketing built for how defence actually buys

The firms with the deepest expertise in EU defence are often the least visible to the buyers who matter. These are the firms who understand procurement cycles. Who know where the capability gaps are. Who know how primes actually buy. And still, the buyers don’t see them. That gap isn’t a marketing problem in the usual sense. It’s a structural one. The channels that work in SaaS and general B2B don’t reach defence buyers. The agencies built for those channels don’t know they’re missing.

Want to know more about us?

We are happy to connect with ambitious leaders like you.

Want to know more about us?

We are happy to connect with ambitious leaders like you.

Want to know more
about us?

We are happy to connect
with ambitious leaders like you.

Marketing for the defence ecosystem

Marketing for the defence ecosystem

© 2026 SUWEMO B.V – All Rights Reserved 

© 2026 SUWEMO B.V – All Rights Reserved